We create short-form ads and manage tiktok & meta ads for e-commerce brands. This portfolio shows examples of short form content and how we’d structure them to drive sales.
Goal: Organic reach & product discovery
Platform: TikTok/Instagram (Organic-first, scalable to ads)
Hook: Cold-weather pain point (first 2 seconds)
Angle: Controversial UGC + practical demo
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This concept is designed to perform organically first and then be repurposed as a paid TikTok ad if engagement is strong.
Goal: Product discovery & high watch time
Platform: TikTok/Instagram (Organic-first, scalable to ads)
Hook: “The prototype” vs final product comparison
Angle: Curiosity-driven contrast + satisfying visual demo
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This hook is designed to spark curiosity and increase watch time by contrasting a “bad” prototype with the final product. High-performing organic concepts like this can later be scaled using Spark Ads.
Goal: Emotional engagement & gifting intent
Platform: TikTok/Instagram (Organic-first, scalable to ads)
Hook: “12 month anniversary gift”